“Pulse readily devised a campaign which spanned more than 6 months, crystallising the Mangar brand as the frontrunner in the disability product sector. First class.”
Mangar, the leading designer and manufacturer
of lightweight moving and handling equipment.
The firm has been designing, manufacturing
and supplying life enhancing products for more
than a quarter of a century.
“We are thrilled to be
working in partnership with Pulse and with their
input our aim is to take our external strategy
to the next level”.
That next level was to break the
American market with a new product launch on both
sides of the Atlantic. We managed to secure full
page editorial coverage in the business section
of The Telegraph quality daily, providing the
perfect platform to develop a strategic position
with journals across the UK and North America.
Pulse then developed this narrative
over a period of months making sure the Mangar
stayed high in the conscious including some light
hearted stories which also made the red tops.
As part of this communication
strategy, Pulse also developed a monthly newsletter
which has proved highly effective in their marketplace
both from B2B and B2C.
Develop national PR for company
repositioning and new
product launch
Create and
publish company newsletter
for prospect and
client and employee distribution
To manage
all ongoing corporate PR
The
Solution
Full page editorial in The Telegraph,
and subsequent national
and regional articles
Creation and delivery
of monthly company newsletter
The
Results
Step change in enquires from
the UK market. A very successful
launch of a new product
range to the North
American market , effectively securing
future growth of the company