If you have made the choice to employ an outside specialist to find new business opportunities – how do you decide who to use?

What makes a good new business generator? Or what makes a good lead generation company?
Our view is that there are a whole variety of things that make a company or individual good at generating new business:

The calibre of individual they employ must be high on the list – the better the individual the more likely they are to find or generate new business.

Sales and marketing experience – the more experience selling or marketing into the industry or territory concerned the more likely we are to succeed.