What is outbound calling?

Whenever we advertise or talk internally at work we refer to “inbound” and “outbound” work. As a leading outbound and inbound telemarketing company we make a very deliberate and marked distinction between the two. Why?

If you have ever listened to a directory type service you will hear both business and residential customers calling by the thousand to ask for specific products, services or numbers – but they are calling you – hence inbound.

Imagine being given a Yellow Pages and asked to find business whether it be for office furniture or gardening equipment! This is outbound calling or cold calling as it is more commonly called.

As hopefully an expert in this field now with more than 25 years experience of outbound and inbound calls, the difference between doing either is marked.

Although inbound can and maybe tough it is in my opinion nowhere near as difficult as outbound.

Outbound calling requires real thick skin and very strong discipline – constantly motivating and re-motivating oneself to call day in day out. The hardest part of this job is that you are only as good as your last day!

I am often compare this with a brick layer – a brick layer gets paid by each brick he lays – a pro-active outbound caller should get paid the same – this is very hard.

Consequently outbound calling staff attrition rates are huge, and recruiting, training and developing them even harder.

Pulse has spent an enormous amount of time developing a second tier of management that focus entirely on locating, snaring and developing outbound calling staff to further fuel of already impressive growth.

My friends and business colleagues are often surprised when I tell them that I still get my hands dirty and sit at a desk making more than 150 outbound calls myself to show that I can still lead from the front. After all if you are only as good as your last day then it does not matter that I am fifty!