Pulse London : Offers Call Centre Marketing Support Services in West Midlands, Telford and Shropshire in UK.
 

     "Without a doubt one of the best commercial decisions I have ever made. Our entire marketing strategy is now clear,       organised, very efficient, and most importantly works in terms of per pound spent. " -  Kenneth Karlstrom, owner of Virgin Balloon Flights.

   
 
 PR + CORPORATE COMMUNICATION
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  Enta Technologies
  Thistle Highlife
  Allied Domecq
  Barclaycard
  Cybertill
  BP
  Hays PLC
  Visit England
  AA
  Call Us On : 01743 441253

“We are extremely proud of the relationship we have with Virgin Balloon Flights. We started working with the brand in 2001 having initially developed their entire marketing strategy.

Since then we have devised, implemented and measured various campaigns on their behalf.

Our bespoke PR campaign attracts more than 28 million ABC consumers three times nationally, with offers in more than 600 local and national magazines and newspapers.

We have worked with both call to action “tangible PR” and slower burn “real PR” initiatives.

Our sales promotions have added more than £6.5 million in revenue over the past six years, including the most successful promotion in ballooning history worldwide, where we managed to source more than 10 million prizes and involved various parts of the Virgin Group.

We have successfully worked with Virgin with their national advertising account, their corporate telemarketing, data mining, full product and marketing design, website development and subsequent search engine strategy.

Pulse has also developed a huge retail network for the VBF voucher range. Our graphic and packaging designs have received plaudits from the industry and more importantly increased sales and elevated the added value proposition. “The best piece of design I have seen in the experience marketplace.” Vice president WWP
The Brief


  Increase voucher sales from 8,000   per annum to 36,000 over a
  three year period, whilst also   increasing   the average order value   from £115.00 to a minimum
  of £140.00
 
The Solution
  
  We created and designed a new   website, successfully implemented a   search engine strategy to work   alongside new site, set up a hugely   successful retail network including   Debenhams, Boots, WHSmith, Argos,   Tesco and John Lewis.

  We set up a new corporate   partnership template, attracted some   very influential clients including the   National Trust, English Heritage,   Breakthrough Breast Cancer, the AA,   the Caravan Club, Visit Britain,   Barclaycard, Virgin Money, NFU   Countryside, R.N.L.I. and Virgin   Atlantic.

  In addition we revitalised the entire   Virgin Balloon Flight marketing   collateral, including design, product   offering and supporting literature.

  Last and by no means least, we   opened new retail channels
  including a national television station   and organised a bespoke PR
  campaign attracting more than
  28 million ABC consumers three
  times nationally, with offers in
  more than 600 local and nationa
  l magazines and newspapers.
 
The Results
  
  The Virgin Balloon Flight Voucher
  average order value has risen to over   £145.00.Their turnover has rocketed
  from £780,000 per annum to nearly   £4,000,000 in less than five years.

  Virgin Balloon Flights is now the
   largest Hot Air Balloon company
   in the world.