Pulse London : Offers Call Centre Marketing Support Services in West Midlands, Telford and Shropshire in UK.

Small Business Growth Telford and West Midlands UK
 

     "Without a doubt one of the best commercial decisions I have ever made. Our entire marketing strategy is now clear,       organised, very efficient, and most importantly works in terms of per pound spent. " -  Kenneth Karlstrom, owner of Virgin Balloon Flights.

   
 
 PR + CORPORATE COMMUNICATION
Public Relations
Advertising
Balloon Advertising
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  O'Briens
  Epwin Group
  Virgin Balloon Flights
  Mangar International
  O'Logic
  Enta Technologies
  Thistle Highlife
  Allied Domecq
  Barclaycard
  Cybertill
  BP
  Hays PLC
  Visit England
  AA
  Call Us On : 0844 576 1050

“We are extremely proud of the relationship we have with Virgin Balloon Flights. We started working with the brand in 2001 having initially developed their entire marketing strategy.

Since then we have devised, implemented and measured various campaigns on their behalf.

Our bespoke PR campaign attracts more than 28 million ABC consumers three times nationally, with offers in more than 600 local and national magazines and newspapers.

We have worked with both call to action “tangible PR” and slower burn “real PR” initiatives.

Our sales promotions have added more than £6.5 million in revenue over the past six years, including the most successful promotion in ballooning history worldwide, where we managed to source more than 10 million prizes and involved various parts of the Virgin Group.

We have successfully worked with Virgin with their national advertising account, their corporate telemarketing, data mining, full product and marketing design, website development and subsequent search engine strategy.

Pulse has also developed a huge retail network for the VBF voucher range. Our graphic and packaging designs have received plaudits from the industry and more importantly increased sales and elevated the added value proposition. “The best piece of design I have seen in the experience marketplace.” Vice president WWP
The Brief


Increase voucher sales from 8,000 per annum to 36,000 over a
three year period, whilst also increasing the average order value from £115.00 to a minimum
of £140.00
 
The Solution

We created and designed a new website, successfully implemented a search engine strategy to work alongside new site, set up a hugely successful retail network including Debenhams, Boots, WHSmith, Argos, Tesco and John Lewis.

We set up a new corporate partnership template, attracted some very influential clients including the National Trust, English Heritage, Breakthrough Breast Cancer, the AA, the Caravan Club, Visit Britain, Barclaycard, Virgin Money, NFU Countryside, R.N.L.I. and Virgin Atlantic.

In addition we revitalised the entire Virgin Balloon Flight marketing collateral, including design, product offering and supporting literature.

Last and by no means least, we opened new retail channels
including a national television station and organised a bespoke PR
campaign attracting more than
28 million ABC consumers three
times nationally, with offers in
more than 600 local and nationa
l magazines and newspapers.
 
The Results

The Virgin Balloon Flight Voucher
average order value has risen to over £145.00.Their turnover has rocketed
from £780,000 per annum to nearly £4,000,000 in less than five years.

Virgin Balloon Flights is now the
largest Hot Air Balloon company
in the world.