Pulse’s ability to forge relationships with the bets brands in the world is incomparable. We’ve enjoyed a lengthy association with some of the trailblazers of the leisure industry in particular.” -
Amanda Boyle, Member Benefits Manager
The AA is recognised as one of the most trusted and reliable brands in the UK. Pulse has become one of its key strategic partners over the past five years providing their membership and potential new members various promotional and PR opportunities.
From simple reader offers, to special discount schemes, to more adventurous prize schemes ranging from gambling in Monte Carlo and skiing in the Italian Alps, to staying in one of the worlds top ten hotels, hot air ballooning in the Swiss Alps to watching world cup rugby in Australia.
The
Brief
To examine existing promotional offers and mechanics
Devise new promotional incentives
Find new reader offers
Communicate to new members via PR
The
Solution
Pulse organised and developed a range of reader offers, incentives, promotions and reward schemes to attract new members and reward existing
The
Results
Pulse continues to be a
key supplier
to the
AA in supplying leisure and experience
based promotions.These
are pragmatic, cost effective and
above all drive sales,
which is why
the
AA are still working
with us.