Changing consumer behaviour with sales promotional activity involves a high degree of skill, creativity and marketing expertise.
Choosing the right theme, the right rewards, simple redemption mechanics, advertising the offer, and timing the promotion all sound relatively easy steps to take. The reality is somewhat different.
The margin between success and failure is tiny and the price in pounds sterling often huge. Experience, understanding the target consumer,
clearly defining objectives, and careful planning all help increase chances of success.
Pulse have a wealth of experience in planning, organising and implementing sales promotional activity. We have successfully operated in many different industries on many different platforms in a variety of countries. |