The
Initial Set Up |
This phase is the core of the project and includes
the competitive analysis, optimization, and initial
submissions that are required to boost the position
of a website on the search engines. This phase
is usually completed within 120 days depending
on the site and certain circumstances.
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The various steps involved in
this phase are: |
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Keyword
Analysis |
We thereby understand the unique framework of each business and are able to determine therefore, the right keywords that we should use to target the search engines.Choosing the right keywords is essential to gain
any sort of mileage with the search engines.
At this stage we provide a pre- starting report of all keywords chosen with the search engines.
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Optimization |
Once we have identified what we mutually believe are the right keywords we begin the optimisation process. This involves altering and tailoring the backend content of the website to raise the keyword density of the site.
We do this be selecting pages that need to be optimised, then examining which parts of the content need optimising.
This is done by adding meta tags, alt tags and singular lines of content strategically placed within the site! |
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Incorporating
the Optimised Content |
Once the optimised content is ready it needs to
be replaced with the existing pages on the site.
If the FTP access to the site is granted to us
we could undertake the process. In the case of
a scenario where the FTP access to the site cannot
be provided we hand over the optimised content
to the client and their webmaster can undertake
the process of replacing the pages on the site.
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Submissions
To The Search Engines |
The site is now ready to be submitted to the search
engines. Web technicians would be assigned to
the account who will hand submit the site to all
major search engines of the Internet. Submissions
are made on a daily basis to ensure continuous
results. This submission process is undertaken
manually and will not involve the use of any automated
software.
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Link
Popularity |
The Link Popularity Campaign is a process where
we exchange links with sites all over the world
that contain varied content and varied business
activities. Link Popularity greatly enhances the
ranking of the site on the search engines. A link
called ‘Useful Resources’ is added
on the home page that leads to a separate section
having the diverse links.
The Link Popularity campaign involves the following:
1). Prioritise prospects by a combination of factors
including their link popularity scores and their
present search engine positioning.
2). Develop a static HTML link page replicating
the exact look and feel of the client’s
website
3). Initiate the process to contact prospects
and request a link.
4). Submitting the website to top directories
including the open directory.
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Maintenance |
This phase involves the monthly service required
to maintain the good positions - once achieved
on the search engines. As competition increases
and the search engines alter their methods to
rate websites, the maintenance program is essential
to keep adapting to the requirements of the search
engines.
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The various steps involved in
this phase are: |
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Index
Monitoring |
Index Monitoring is a daily process of keeping
track of the positions achieved by your site on
the search engines. The search engines change
their placement algorithms quite often. Apart
from this, your competitor’s also want to
get to the top. By constantly monitoring your
positions we can identify the pages or sections
of the site which are getting dropped from the
index of the search engines and contain any fall
in positions.
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Resubmission
To Search Engines |
We resubmit the site to the search engines on
a daily basis. This is a process which ensures
a high recall value for your site in the database
of the search engines.
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Checking
For Dropped Or Slipped Pages |
We monitor all the optimised pages of the site
on a regular basis. A page could be dropped by
the search engines due to human error that could
occur while updating the site from the client’s
end. The keyword density could drop as a result
of this. We identify the reason and resubmit the
dropped or slipped pages with proper corrections.
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Maintaining
The Link Popularity Campaign |
The Link Popularity Campaign needs to be maintained
on a daily basis. We constantly look out for new
link partner’s whose page rank could be
used to maximize the mileage for our clients site.
A constant monitoring is also essential to avoid
any dead links that might crop up over a period
of time. Even a single dead link could be highly
detrimental to the position of the site on the
search engines.
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Monthly
Position Report |
Every month we provide our clients with a report
that lists the position each of their chosen keywords
occupies on the search engines. This report is
prepared manually as many search engines do not
allow third party software’s to enter their
databases.
Search engines listed include Google, Yahoo, AOL,
Excite, Lycos, MSN, Netscape, Webcrawler, GO and
Alltheweb.
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Ethical
Guarantee |
We will not and do not cheat! The Search Engine
Placement process undertaken by us is totally
legal and done using ethical means. All submissions
made by us to the various search engines are manual
and we do not use any software to undertake this
process.
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